Overview
What it is
A website and branding platform for real-estate agents with IDX, lead management, marketing tools, and optional growth services.
Best for
What problem it solves
- Creating a polished real-estate website
- Capturing website leads
- Supporting local marketing and brand work
Pricing
Pro $165/month; Plus $215/month
Website design/setup packages: Ignite $800, Custom $2,750, Firebrand $6,500. MLS pass-through fees can still apply. No long-term contract.
- Free plan
- No
Key capabilities
- Real-estate websites
- Included IDX
- Lead management
- Marketing tools
- Integrations
- Optional local SEO, ads, and home-value tools
WebsiteIncluded
IDXIncluded
Lead ManagementIncluded
Lead CaptureIncluded
IntegrationsIncluded
Lead GenerationIncluded
Lead generation, capture & follow-up
These are separate jobs. A product may support one without supplying the others.
Lead GenerationYes
Lead CaptureYes
Lead ManagementYes
Lead NurtureNot available
Setup & learning curve
Moderate. Expect the effort to depend on data cleanup, field design, integrations, and the workflow you choose to implement.
What it may replace
- A separate real-estate website builder
- Basic lead forms
What you may still need
- CRM-first workflow
- MLS pass-through fees
- Optional design and marketing budget
Good fit for
- Agents and teams prioritizing branding and a polished real-estate website
Probably not for
- Teams choosing primarily on CRM depth
- Businesses needing one bundled transaction platform
Important limitations
- MLS pass-through fees may apply
- Design/setup packages cost extra
Sources
Facts are limited to the sources and dates shown below. Vendor terms can change.
- AgentFirevendor · Sep 2026
Affiliate & sponsorship disclosure
Affiliate relationship: No. Sponsorship: No.