Overview
What it is
A dedicated real-estate CRM for managing leads, contacts, distribution, communication, and follow-up workflows.
Best for
What problem it solves
- Lead and contact organization
- Fast lead distribution
- Repeatable follow-up plans
Pricing
Grow $69/user/month monthly or $58/user/month billed annually; Pro $499/month for 10 users; Platform $1,000/month for 30 users
Annual pricing may differ. Calling is an additional paid add-on on Grow.
- Free plan
- No
- Free trial
- Yes
Key capabilities
- Lead/contact management
- Lead distribution
- Smart Lists
- Action Plans
- Email and texting
- Calendar/email sync
- Reporting
- Mobile app
- AI features
- Integrations
CRMIncluded
Lead ManagementIncluded
Lead GenerationIncluded
EmailIncluded
TextingIncluded
CallingIncluded
AutomationIncluded
IntegrationsIncluded
Team FeaturesIncluded
Lead generation, capture & follow-up
These are separate jobs. A product may support one without supplying the others.
Lead GenerationYes
Lead CaptureNot available
Lead ManagementYes
Lead NurtureNot available
Email & communication
- Texting
- Calling
Setup & learning curve
Moderate. Expect the effort to depend on data cleanup, field design, integrations, and the workflow you choose to implement.
What it may replace
- A spreadsheet contact tracker
- A basic lead-routing workflow
What you may still need
- IDX website
- Transaction management
- Separate calling budget on Grow
Good fit for
- Agents and teams wanting a dedicated real-estate CRM
- Teams with multiple lead sources and routing rules
Probably not for
- Businesses primarily looking for an IDX website
- Teams that need a single transaction platform
Important limitations
- Calling costs extra on Grow
- Plan limits and annual pricing differ by tier
Sources
Facts are limited to the sources and dates shown below. Vendor terms can change.
- Follow Up Boss pricingvendor · Sep 2026
Affiliate & sponsorship disclosure
Affiliate relationship: No. Sponsorship: No.