Lofty

A broad real-estate platform combining CRM, IDX websites, lead generation, marketing, and transaction tools.

Built for Real EstateLast checked Sep 20, 2026
Overview

What it is

A broad real-estate platform combining CRM, IDX websites, lead generation, marketing, and transaction tools.

Best for

Established Solo AgentSmall TeamBrokerage / Large TeamBuyer / Internet LeadsListing BusinessTeam Operations

What problem it solves

  • Connecting lead generation and follow-up
  • Managing a real-estate web presence
  • Coordinating broader team workflows

Pricing

Request pricing / quote-based

No current free trial is listed for this profile.

Pricing checked Sep 2026

Free plan
No
Free trial
No

Key capabilities

  • AI-powered CRM
  • IDX websites
  • Lead generation
  • Marketing automation
  • Power dialer
  • Social Studio
  • Transaction management
  • Mobile apps
CRMIncluded
WebsiteIncluded
IDXIncluded
Lead GenerationIncluded
AutomationIncluded
CallingIncluded
Team FeaturesIncluded
IntegrationsIncluded
AIIncluded

Lead generation, capture & follow-up

These are separate jobs. A product may support one without supplying the others.

Lead GenerationYes
Lead CaptureNot available
Lead ManagementNot available
Lead NurtureNot available

Email & communication

  • Calling

Setup & learning curve

Not available. Setup effort is not available yet.

What it may replace

  • Several separate real-estate marketing tools

What you may still need

  • Confirmed plan pricing
  • A workflow review before migration

Good fit for

  • Agents, teams, and brokerages wanting a broad real-estate platform

Probably not for

  • Buyers seeking a narrowly scoped CRM
  • Teams requiring a published self-serve price

Important limitations

  • Pricing is quote-based
  • Current setup effort was not provided

Sources

Facts are limited to the sources and dates shown below. Vendor terms can change.

  1. Lofty platformvendor · Sep 2026

Affiliate & sponsorship disclosure

Affiliate relationship: No. Sponsorship: No.