Overview
What it is
A real-estate website platform with IDX, lead capture, basic CRM and email tools, agent management, and integrations.
Best for
What problem it solves
- Building a real-estate website
- Adding IDX and lead capture
- Managing basic website marketing workflows
Pricing
Current plans/pricing should be checked with Placester
Do not use historical Placester support-document prices as current base-plan pricing.
Key capabilities
- Real-estate website builder
- IDX
- Lead capture
- Basic CRM and email tools
- Agent management
- Native integrations
- AI website editor for new customers launched August 2026
WebsiteIncluded
IDXIncluded
Lead CaptureIncluded
CRMIncluded
EmailIncluded
IntegrationsIncluded
Team FeaturesIncluded
Lead generation, capture & follow-up
These are separate jobs. A product may support one without supplying the others.
Lead GenerationNot available
Lead CaptureYes
Lead ManagementNot available
Lead NurtureNot available
Email & communication
Setup & learning curve
Moderate. Expect the effort to depend on data cleanup, field design, integrations, and the workflow you choose to implement.
What it may replace
- A separate website builder
- Basic website lead forms
What you may still need
- Current plan quote
- Deeper CRM or transaction workflows if required
Good fit for
- Agents, teams, and brokerages wanting a real-estate website platform with IDX and marketing tools
Probably not for
- Buyers relying on historical pricing
- Teams needing a full transaction-management platform
Important limitations
- Current numeric base price is not published here
- Historical pricing should not be treated as current
Sources
Facts are limited to the sources and dates shown below. Vendor terms can change.
- Placestervendor · Sep 2026
Affiliate & sponsorship disclosure
Affiliate relationship: No. Sponsorship: No.