Overview
What it is
A real-estate website, IDX, CRM, and lead-generation platform built around SEO, PPC, and website-driven conversion workflows.
Best for
What problem it solves
- Building a website-led lead channel
- Routing and nurturing inquiries
- Measuring website and lead activity
Pricing
Annual-prepay Starter $299.95/month; Essential $399.95/month
Prices shown are annual-prepay rates. Monthly billing under the 12-month agreement costs more and carries a $500 setup fee. Higher Growth tier available.
- Free plan
- No
Key capabilities
- IDX website
- CRM
- Automation
- Advanced lead routing
- Reporting
- Dialer depending on plan
- Lead-generation tools
WebsiteIncluded
IDXIncluded
CRMIncluded
AutomationIncluded
Lead GenerationIncluded
Lead ManagementIncluded
IntegrationsIncluded
CallingIncluded
Team FeaturesIncluded
Lead generation, capture & follow-up
These are separate jobs. A product may support one without supplying the others.
Lead GenerationYes
Lead CaptureNot available
Lead ManagementYes
Lead NurtureNot available
Email & communication
- Calling
Setup & learning curve
Advanced. Expect the effort to depend on data cleanup, field design, integrations, and the workflow you choose to implement.
What it may replace
- A separate IDX website and lead CRM
What you may still need
- Annual contract budget
- Setup and implementation time
- Confirmation of dialer plan inclusion
Good fit for
- Agents and teams emphasizing website-driven SEO and PPC lead generation
Probably not for
- Buyers seeking a month-to-month price
- Businesses that need a simple CRM only
Important limitations
- Annual-prepay pricing context matters
- Monthly billing costs more and includes a $500 setup fee
Sources
Facts are limited to the sources and dates shown below. Vendor terms can change.
- Sierra Interactivevendor · Sep 2026
Affiliate & sponsorship disclosure
Affiliate relationship: No. Sponsorship: No.