Overview
What it is
An automation platform for connecting separate apps, moving information between them, and reducing repetitive workflows.
Best for
What problem it solves
- Connecting separate apps
- Reducing repetitive data entry
- Automating lead and client handoffs
Pricing
Free plan with 100 tasks/month; Professional from $19.99/month; Team from $69/month
Usage and task tiers affect actual cost. Paid plans support multi-step workflows; Tables, Forms, AI tools, and MCP are also available.
- Free plan
- Yes
- Brokerage included
- No
Key capabilities
- Workflow automation
- Thousands of app integrations
- Multi-step workflows on paid plans
- Webhooks
- Tables
- Forms
- AI tools
- MCP
AutomationIncluded
IntegrationsIncluded
AIIncluded
Lead ManagementIncluded
Lead generation, capture & follow-up
These are separate jobs. A product may support one without supplying the others.
Lead GenerationNot available
Lead CaptureNot available
Lead ManagementYes
Lead NurtureNot available
Setup & learning curve
Moderate. Expect the effort to depend on data cleanup, field design, integrations, and the workflow you choose to implement.
What it may replace
- Manual copy-and-paste workflows
- One-off integration scripts
What you may still need
- Source CRM and scheduling tools
- Task-volume budget
- Workflow testing and monitoring
Good fit for
- Agents connecting otherwise separate apps and automating repetitive workflows
Probably not for
- Teams expecting a standalone CRM
- Businesses without a defined workflow to automate
Important limitations
- Pricing depends on tasks and usage
- Automation still requires setup and monitoring
Sources
Facts are limited to the sources and dates shown below. Vendor terms can change.
- Zapier pricingvendor · Sep 2026
Affiliate & sponsorship disclosure
Affiliate relationship: No. Sponsorship: No.